Chairman's Note

From Gopher to Web 2.0, from CSD to HSDPA, from a 10MB HDD to an 8GB SDHC Card, it has taken a mere 10 years to have such evolution in the internet age.

The Web is also becoming more interactive than just a static website for people to surf only. Next generation online marketing, such as e-mail, IM, Buzz Marketing, has become just as important as traditional marketing such as television, newspaper & magazine as the interactive platform provides a more targeted consumer set with a measurable results. However, while online business more mature overseas than it is in HK without a good reason.

The establishment of HKAIM is to bridge the gap between the advertising and the technology sectors, to identify standard and regulations within the industry in Hong Kong , and promote the value and success of Interactive Marketing to public community. We will also like to facilitate the communication between the regulator and the industry, on issues such as Freedom of Online Speech, spamming control, Online regulation, etc where these issues are always being wrongly addressed by other professionals as something need to regulate only, but we do think we need to facilitate the communication and see what the next generation internet business need so the growth of online business in Hong Kong can be maintained as the leader in Asia.

As in our mission statement today, "Fusion of Creativity & Technology", our goal is to fuse the Marketing & Technology Industry together in a way that provides both economic and sound creative ideas to our constituents. Last but not the least, I would like to take this chance to thank you all of you who support HKAIM, and support the healthy growth of the on-line business in Hong Kong.



Yours Faithfully,
Francis Fong
Founding Chairman
Hong Kong Association of Interactive Marketing
Sept 20, 2007